With the exception,
perhaps, of Central Florida, restaurant leasing in the state’s major
markets is waning as real and perceived economic weakness continues. If
they aren’t shutting down altogether, single-owner and chain
restaurants are at least cutting back on their expansion plans, market
observers report. South Florida “In general, the
market is slow. Since the middle of November and December, we’ve
witnessed a dramatic slowdown” in sales and leasing, said Athan “Tom” Prakas, president and owner of Boca Raton-based The Prakas Group Inc., which specializes in restaurant and night club brokerage. Prakas said the phenomenon is taking place for both chain restaurants and single-owner establishments. “It
seems like people are just being cautious, even if their business has
held up. Instead of pulling the trigger on another location, it seems
they’re taking a wait-and-see attitude. It’s more of a precautionary
thing than a true problem in some cases,” he said. Prakas said he
believes real demand-side weakness is being experienced in mid-scale
restaurants and night clubs - and the situation is actually boosting
the prospects for quick-service eateries. “We’re with operators
every day. One Boca Raton operator said he can see his expensive
appetizers and more expensive wines are not selling in this market like
they were a year ago. The average check per head is down. People are
more cautious on their purchases,” he said. “People that would
have gone to a mid-scale to upper-scale restaurant are cutting back.
They’re eating out at a lower price point.” Prakas said he’s
cautiously optimistic about restaurant performance in the near future,
but challenges remain. Considering the credit markets, weakness in the
dollar and rising commodity prices, even if the volume of sales is the
same or better, the cost of doing business is much higher, he said. “It’s really a total economic picture now for every industry. It’s intertwined,” he said. Central Florida In
contrast to South Florida, restaurant leasing in and around the tourism
capital of the world seems to be doing just fine, said John Crossman, president of full-service real estate firm Crossman & Company in Orlando. “We’ve seen no slowdown in
that regard, particularly in The Villages,” said Crossman, whose
company handles all retail leasing for what is now the largest
single-site residential real estate project in the United States. The
Villages spans more than 25,000 acres in Lake, Sumter and Marion
counties. Crossman said Red Lobster recently signed a lease at
the development, where several restaurants have already opened this
year and more are expected in the next 90 days. Crossman &
Company is a landlord’s representative handling about 5 msf in
Publix-anchored neighborhood shopping centers, town center projects,
open-air power centers and some middle-class centers. Crossman said
leasing volume in restaurant space can partly be attributed to
flexibility among their landlords. “Part of it has been that - as
a landlord’s representative - our clients are well-heeled. They’ll work
with good retailers to make deals happen,” he said. “For the product
we’re marketing, we still have significant interest.” Other factors include strong Orlando-area tourism and - at The Villages - a stable economy. “Last
year was the biggest year ever for Disney. The weak dollar has lots of
foreign tourists coming in. That has kept it strong,” he said. “In
The Villages, the growth is from people who aren’t impacted as much by
the economic situation. They are retiring and have a good portfolio and
equity in their homes. A lot of people come with two cars. When they
trade one in on some golf carts, they spend a lot less money on gas.” Tampa Bay Patrick
Berman, a retail property specialist who does both landlord and tenant
representation for Cushman & Wakefield in Tampa, said restaurant
leasing activity is down across the board. Consumer confidence is the
key factor, Berman said. Low numbers have coincided with a drop in both
general and same-store sales, he said, and many retailers have scaled
back or frozen their expansion plans. Berman said major
quick-service restaurants like Starbucks and Subway are still opening,
but at a slower pace. Moderate performers are in a holding pattern, and
weak performers are closing units, he said. Rental rates paid by
restaurants are still in a healthy range, Berman said, but they are
down 10% from the peak in 3Q05. Add in a few incentives like free rent
and higher TI allowances, and the discount is closer to 15%, he said. Berman
said he expects economic conditions to stop deteriorating and begin to
slowly gain ground in the third quarter, with appreciable gains in 2009. Jacksonville New
restaurant openings in Jacksonville are heavily influenced by where the
company is in its market development cycle, said Kate Clifford,
president, owner and broker at Strategic Sites/Clifford Commercial. The
company does tenant representation for several national brands
including Panera Bread, Dunkin’ Donuts, Jason’s Deli and Hooters. “All of these groups are
in the market because they have a master plan. They are looking to
strategically identify locations all over the city. Panera is in almost
all of their must-have locations and in several of their secondary
areas,” Clifford said. But Panera and Starbucks have both stopped expansion in some of their tertiary markets, she said. “As
the residential slows down, some of these groups who had identified
sites in those submarkets are kind of pulling back. They’re saying the
demographics they need to open successfully are not currently there,”
she said. Clifford said Dunkin’ Donuts is still on the hunt for
underserved locations with pent-up demand or for locations where
landlord incentives are available. Some restaurant concepts are
returning to the Jacksonville market, Clifford said, including
Applebee’s, Johnny Carino’s, Bennegan’s and Steak & Ale. But
activity among new concepts is down overall. “We clearly are
seeing fewer new concepts coming into the market, but I think that’s
also a function of the fact there are fewer new projects out there,”
she said. Clifford said that new retail projects, if well
located, will always have an energy that sustains restaurant tenants.
Restaurants at the St. Johns Town Center mixed-use development, for
example, are performing well despite high rental rates, she said.
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